Did you know “greenwash” now attracts fines if your name or marketing exaggerates your green claims?
- Author: jeancannon08
- Duration: 00:04:07
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www.enviroaction.com.au/online 50% of consumers pay more for goods and services they believe are sustainable. BELIEVE is the critical word here. This has attracted a lot of false and exaggerated [...]
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Video added on: 11-06-2008 07:53:58
Categories: Advertising People
Keywords: reduce your environmental footprint reduce your carbon footprint iso 14001 certification and training reduce your environmental impact iso 14001 the only credible green certification greenwash now attracts fines
Language: English
Shooting location: Australia
Video address: http://video.tomshardware.co.uk/video/iLyROoafYgyM.html
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www.enviroaction.com.au/online
50% of consumers pay more for goods and services they believe are sustainable. BELIEVE is the critical word here. This has attracted a lot of false and exaggerated marketing claims and the regulators have stepped in. Your business could inadvertently get caught with big fines if you breach their guidelines. They are looking at words like Eco…this and Enviro…that, environmental images that are not relevant to the product or service and vague promises. “greenwashing” is really fraud.
Claims must be able to be backed up by facts and records. So can you back up any “green” claims you make?
The only credible environmental certification is ISO 14001 which is the international standard for environmental management. Qualified auditors certify the practices and behaviour of your business and check that you do what you say you do and that that complies with the standard and with legislation.
50% of consumers pay more for goods and services they believe are sustainable. BELIEVE is the critical word here. This has attracted a lot of false and exaggerated marketing claims and the regulators have stepped in. Your business could inadvertently get caught with big fines if you breach their guidelines. They are looking at words like Eco…this and Enviro…that, environmental images that are not relevant to the product or service and vague promises. “greenwashing” is really fraud.
Claims must be able to be backed up by facts and records. So can you back up any “green” claims you make?
The only credible environmental certification is ISO 14001 which is the international standard for environmental management. Qualified auditors certify the practices and behaviour of your business and check that you do what you say you do and that that complies with the standard and with legislation.
Video added on: 11-06-2008 07:53:58
Categories: Advertising People
Keywords: reduce your environmental footprint reduce your carbon footprint iso 14001 certification and training reduce your environmental impact iso 14001 the only credible green certification greenwash now attracts fines
Language: English
Shooting location: Australia
Video address: http://video.tomshardware.co.uk/video/iLyROoafYgyM.html
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Keywords:
reduce your environmental footprint reduce your carbon footprint iso 14001 certification and training reduce your environmental impact iso 14001 the only credible green certification greenwash now attracts fines
reduce your environmental footprint reduce your carbon footprint iso 14001 certification and training reduce your environmental impact iso 14001 the only credible green certification greenwash now attracts fines
Views: 30
Duration: 00:01:47
Added on 16-10-2008
Duration: 00:01:47
Added on 16-10-2008
